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You’re making money, working with great clients and have the portfolio to prove you know exactly what you’re doing.
But your income still feels frustratingly inconsistent.
One month you’re slammed and thinking “finally, we’re moving.” Then a few projects wrap up, your calendar opens up again and you’re back posting your availability, following up old leads and putting the feelers out to your network for what’s next.
But you’re ambitious you want consistent $10k+ months, AND you want what comes with them: more choice over the work you take on, more space to actually be creative and the freedom to build your business around the life you want to live.
Now, dream clients slide into my DMs already sold and I have people paying in full to secure their spot.
And because I know there’s more work coming, I don’t need every enquiry to turn into a yes. I’ve raised my prices twice, I can hold them when someone enquires and I can turn down projects that don’t light me up and keep space in my calendar for the work I actually want to be doing.
And I built that with under 500 followers, without spending thousands in paid ads or attending networking events hoping somebody remembers my name.
I stopped relying on other people to send me work and tell potential clients why I was worth choosing, and built a business that makes that obvious before they ever enquire.
That’s exactly what I’m going to show you how to build inside Creatives In-Demand.
You’ve shared the finished work, shown your process, posted your availability and tried dancing in Reels. But without a clear strategy behind what you’re saying, showing up more just feels like more effort without paid enquiries to show for it.
You’ve bought the course, tried the templates, looked into SEO and maybe even thrown some money at ads. But when every new tactic exists in isolation, it starts to feel like you’re wasting time and money testing things without ever knowing what’s actually moving the business forward.
You’ve tweaked your website, refreshed your Instagram and made sure your portfolio is stacked with your best work. People are telling you “OMG I love this” and “I’m obsessed,” but you’re still wondering why more of that attention isn’t turning into “When can we start?”
You’ve changed your packages, added more value and refined your enquiry process, only to find yourself still explaining the price and being compared on what’s included instead of why you’re the person they want.
You’ve shown your face, attended the networking event and made awkward small talk with a room full of strangers, but it still feels like you have to keep pushing for the next enquiry instead of creating consistent demand.
The calendar fills, marketing drops down the list and a few months later, you look up and realise you’re right back where you started. Great work, happy clients and absolutely no idea whether the next thing you try will be the thing that finally creates consistency.
This isn’t another business program asking you to squeeze your creative business into a formula that was never built for creatives in the first place.
I’m still right here running my studio, selling creative services and navigating the exact same industry you are. So you’re not getting generic advice from the sidelines. You’re getting my eyes on your business, my designer brain alongside my business brain, and a strategy built around the kind of creative business you actually want to run.
We're not just getting better at “doing marketing” we’re making you SO in demand for that work that you have more choice over what you create, who you create it with and how you build the business around it.
I'm so ready!You send the proposal at the price you actually want to charge without immediately wondering whether you should knock $1k off to get it over the line.
A project lands in your inbox that pays well but you already know is going to drain every ounce of creativity out of you. And instead of looking at the empty space in next month’s calendar and convincing yourself it’ll be fine. You say no, because there’s already better work sitting behind it.
You take the holiday without spending half of it checking your inbox or wondering whether everything will dry up because you dared to step away for a week. You actually switch off, because your business doesn’t feel like something you have to constantly keep alive anymore.
And when you get the big idea you really want to pursue, you don’t immediately shove it into the “maybe when things are more stable” pile. You have enough certainty behind you to follow what excites you instead of letting next month’s revenue make every decision.
I’m not going to tell you to niche harder, build a better funnel and post every day just because some business formula says you should.
Your creativity is the thing that makes you valuable, we’re building the business around it. We’ll work through the same three areas that transformed my own business, and help you apply it to your audience, your goals and the creative business you actually want to run.
Back yourself enough to make the moves your next era requires.
So you can raise the price without immediately second-guessing it, hold the boundary without feeling guilty and stop making business decisions based on what everyone else says you should be doing.
We'll carve out your UNMISTAKEABLE positioning.
So being the cheaper creative stops being the reason someone chooses you. We’ll make it ridiculously clear what you want to be known for, who you want to be known by and what makes your brain impossible to replicate.
Stop waiting for dream clients to somehow discover how good you are.
We’ll figure out where the people you want to work with are actually paying attention and build a way of showing up there that works for you.
You’re not competing against people who are bad at what they do. Your industry is full of ridiculously talented creatives, which means great work alone isn’t enough to make you the obvious choice. Without clear positioning, dream clients are left comparing price, inclusions and availability instead.
You know you want the bigger months, higher prices and more ambitious version of your business, but every time you go to make the move, there’s that little voice asking whether you’ve earned it yet. So you second-guess the price increase, soften the opinion and make the safer decision when what you really need is someone reminding you to back yourself.
You know you need to work on the business, but then a deadline moves, a client needs something and suddenly the visibility plan you were so committed to has disappeared for another month. You’re delivering incredible work behind the scenes while the version of your business people actually see is three steps behind you.
Creatives In-Demand is built around doing the work inside your actual business, with my eyes on what you’re building, my brain on the decisions you’re making and the accountability to keep moving when client work inevitably gets loud.
We’ll kick off with a private 60-minute strategy session to get crystal clear on where you want your business to be six months from now and map out the moves that are actually going to get you there.
Then halfway through, we’ll jump back into a private 45-minute session to look at what’s working, what’s changed and what we need to focus on next, so you’re not just setting goals and forgetting about them three weeks later.
Twice a month, you get to bring the actual business decisions sitting on your desk into the room and get my brain on them.
The offer you want to launch, the price you’re about to raise, the positioning you’re questioning or the marketing that isn’t landing. We’ll work through it together so you leave knowing what move you’re making next.
You’ll have me in your pocket between calls to ask questions, talk through decisions and get support on whatever you’re actively building, so you can make the move while it matters instead of sitting on it for two weeks and talking yourself out of it.
Each week, you can bring me the content or creative you’re putting into the world and get my designer eyes on it before it goes live.
Maybe you’ve redesigned your homepage and want to know if it actually communicates your new positioning, or you’ve created a carousel that feels fine but you know isn’t quite hitting the way you want it to.
I’ll give you clear creative direction so what people see on the outside actually matches the calibre of the business we’re building behind it.
You’re getting a little more of me than future rounds will.
I’ll look at your profile, messaging and content through the lens of your goals and send you a private Loom walking you through what’s working, what’s getting in the way and the specific changes I’d make to get your Instagram pulling in the same direction as the business you’re building.
So instead of wondering what you should change, you can start making the right changes straight away.
Then we’re jumping on a private 30-minute call and turning all that into things you can actually talk about.
Together, we’ll brainstorm ideas around your positioning, dream clients and goals, so you leave knowing exactly what you want to start putting into the world.
No downloading another list of 100 generic hooks and trying to make them fit your business. We’re building the ideas around you.
PLUS: The first 5 creatives save $1,200, paying just $1,099/month for the full 6 months instead of the usual $1,299/month.
I'm so ready!You’ve already proved your business works.
You’re an established service-based creative sitting around the $5k+ month mark or beyond, and you’re here because you know there is another level available to you.
You’re ready to build a business that feels like a business.
Not a freelance gig where you’re constantly hunting down the next project, but something you can lead, grow and make decisions inside knowing you’re in control of where it’s going.
You’re willing to be seen.
You’re not joining because you want a way to grow without ever putting yourself out there. You’re willing to say the thing, share the opinion and show people why your work is worth paying for.
And most importantly, you’re going to make moves.
You want coaching because you’re ready to implement it. You’ll bring the questions, make the decisions, test the ideas and actually do something with the feedback you’re given.
You’re still figuring out what you actually sell.
If you’re starting from scratch, looking for your first client or still building a portfolio, you’re too early for this room. Creatives In-Demand is about creating more demand for an established business, not building one from the ground up.
You’re looking for the magic formula that does the work for you.
I’m not handing you my exact content strategy and telling you to copy-paste your way to $10k months. We’re building the strategy that makes sense for your business, your goals and the way you actually want to show up.
You want support, but you don’t actually want to be challenged.
I’m going to celebrate the wins with you, but I’m also going to tell you when I think you’re playing safe, hiding behind an excuse or talking yourself out of the move you know you need to make.
I started Northbound almost two years ago with nothing but my own network and a probably unreasonable amount of self-belief. No side hustle slowly turned full-time gig, no audience waiting to buy from me and definitely no perfectly mapped-out pipeline.
Then I hit the point where my account was down to the bare minimum and I had zero idea where my next project was coming from. It was the wake-up call I needed to stop relying on referrals, back the business I knew I was capable of building and figure out how to create demand for myself.
Now I run a six-figure studio with just one project spot left for the entire year. Dream clients slide into my DMs already sold, I’ve raised my prices twice and I can turn down work that doesn’t light me up because I know there’s more coming.
And I’m not teaching you something that worked for me five years ago before I disappeared from client work to become a business coach.
I’m still in it, I’m still selling creative services, working with clients and building Northbound alongside you. Creatives In-Demand is built around the exact work that took me from wondering where my next project was coming from to having more demand than I have room for.
That means Creatives In-Demand isn’t a mastermind where you disappear into a sea of profile pictures and watch from the sidelines.
I’m looking for established creatives who are ambitious, self-aware and ready to contribute, implement and actually use the support they’re paying for. That’s exactly who this offer was designed around.
Brand in 10 Days transforms how your business looks and positions your visual identity for where you’re going next. Creatives In-Demand works on the business behind it: how you lead, what makes you the obvious choice and how you create consistent demand for your work. They solve different problems, and depending on where your business is at, you might need one or both.
Then honestly, this is probably exactly when you need to work on this. Waiting until the calendar goes quiet is what keeps you stuck in the cycle of getting busy, dropping your own business to the bottom of the list and scrambling for work again three months later.
Creatives In-Demand is designed to happen alongside client work, so we’re making strategic moves inside the business you’re already running rather than giving you another mountain of homework to somehow squeeze in.
Good. I’m not looking for people who have been sitting around waiting for their business to magically grow.
The difference is that you’re not getting another generic strategy to implement alone. We’re looking at your business, your audience and what’s actually stopping you from creating consistent demand, with my eyes on what you’re implementing as you do it.
$5k months aren’t a hard entry requirement. I care much more that you’ve already built an established creative business, have paying clients and results behind you, and you’re ready to make moves towards what’s next.
If you’re sitting at $3–4k months but you know your work is solid, you’ve proven people will pay for it and you’re ready to invest in growing the business, you’re absolutely welcome to apply.
No. Visibility matters, but Instagram is only one way to create it. We’ll figure out where your dream clients are actually paying attention and how you want to show up there, so you’re not forcing yourself into a content strategy you already know you’ll hate maintaining.
No. I’ll give you strategy, feedback, creative direction and plenty of my brain, but you’ll be the one making the moves. This is coaching for creatives who want to build their business, not hand it over to someone else.
The fortnightly calls are around 1 hour, and I’d allow another 2–4 hours between calls to actually implement what we’re working on.
But this isn’t about adding five more hours of “to-do’s” to your week. The work we do is the work you already need to be doing to grow your business, except now you know what’s actually worth your time.
You’ll receive a clear, easy-to-follow brand guide with practical tips on how to keep your visuals and messaging consistent. If you ever need extra support, I’m always here to help.
Yes. Creatives In-Demand is available across six monthly payments.
We kick off on October 12th.
You’ve already proven you can build a creative business. Now let’s build the one you actually want.
You’ve got the talent, the clients and the results to prove you belong here. Now it’s time for your business to catch up.
Creatives In-Demand is where we turn all that talent and ambition into a business that’s known, wanted and booked out months in advance, so you can make more money, choose the work that lights you up and build your business on your terms.
I'm in, let's go!!
