Privacy Policy

Privacy Policy

Northbound Studio
Last updated: 11 August 2026

Northbound Studio respects your privacy and is committed to handling your personal information responsibly, transparently and securely.

This Privacy Policy explains how Northbound Studio ("Northbound Studio", "we", "us" or "our") collects, holds, uses and discloses personal information when you visit our website, enquire about or purchase our services, download our resources, join our email list or otherwise interact with us.

We aim to manage personal information in accordance with applicable Australian privacy laws and, where applicable, the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. What personal information we collect

The personal information we collect depends on how you interact with Northbound Studio and may include:

  • your name;
  • email address;
  • phone number;
  • business or trading name;
  • website and social media details;
  • information submitted through enquiry, contact, questionnaire or application forms;
  • information you provide when downloading a resource or joining our email list;
  • information supplied during client onboarding, strategy, project management or delivery;
  • billing, transaction and payment-related information;
  • correspondence and communications with us;
  • feedback, testimonials or survey responses;
  • information about your business, brand, audience, goals and services where relevant to work you engage us to perform; and
  • technical information relating to your use of our website.

We generally do not intentionally collect sensitive information unless it is reasonably necessary for a particular purpose and you voluntarily provide it to us or its collection is otherwise permitted by law.

Please avoid providing sensitive or confidential personal information unless it is necessary for your dealings with us.

2. Information collected automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies.

This may include:

  • IP address;
  • browser and device information;
  • approximate geographic location;
  • pages visited;
  • time spent on pages;
  • referring websites or sources;
  • interactions with our website; and
  • other website usage and analytics information.

We currently use Google Analytics to help us understand how visitors use our website and improve our website, content, marketing and user experience.

This information may be collected using cookies or similar technologies and may be processed by third-party service providers on our behalf.

You can control or disable cookies through your browser settings. Disabling certain cookies may affect how parts of the website function.

3. How we collect personal information

We primarily collect personal information directly from you, including when you:

  • submit a contact or enquiry form;
  • enquire about or purchase our services;
  • book a call or meeting;
  • become a client;
  • complete an onboarding form, questionnaire or strategy document;
  • subscribe to our email list;
  • download a free resource, guide or lead magnet;
  • respond to a survey, questionnaire or promotion;
  • communicate with us by email, social media or another communication channel;
  • make a payment; or
  • otherwise voluntarily provide information to us.

We may also collect information automatically through our website and analytics technologies.

In some circumstances, we may receive information from third-party platforms you choose to interact with us through, referral sources or service providers involved in delivering our services.

Where reasonable and practicable, we will collect personal information directly from you.

4. Why we collect and use personal information

We may collect, hold and use personal information to:

  • respond to enquiries and communicate with you;
  • assess whether our services are suitable for you;
  • provide quotes, proposals and information about our services;
  • onboard clients and deliver our branding, strategy, design and related services;
  • manage projects and our client relationships;
  • process and administer payments;
  • provide resources you have requested;
  • operate and improve our website;
  • understand how people interact with our website, content and services;
  • administer our business and maintain business records;
  • request or manage feedback and testimonials;
  • send marketing communications where you have consented to receive them or where otherwise permitted by law;
  • improve, develop and market our services;
  • protect our business, website, clients and users from misuse, fraud or security threats;
  • comply with our contractual, legal, tax and regulatory obligations; and
  • establish, exercise or defend legal claims where reasonably necessary.

We will not use your personal information for an unrelated purpose unless you have consented to that use or the use is otherwise permitted or required by law.

5. Email marketing and lead magnets

If you subscribe to our email list, register for or download a free resource, or otherwise consent to receiving marketing communications from Northbound Studio, we may use your name, email address and relevant information about your interaction with us to send you emails about our services, resources, insights, launches, offers and other Northbound Studio content.

Our email marketing is currently managed through MailerLite.

Where required, we will only send marketing communications where we have your consent or another lawful basis to do so.

You can unsubscribe at any time by using the unsubscribe link included in our marketing emails.

You may also contact us directly and ask to be removed from our marketing list.

Unsubscribing from marketing communications will not prevent us from sending you communications that are reasonably necessary to administer an existing enquiry, transaction, contract or client relationship.

We do not sell or rent our mailing list or personal information to third parties for their own marketing purposes.

6. Cookies and analytics

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website traffic and analyse how visitors interact with our content.

We currently use Google Analytics for website analytics.

Google Analytics may collect information about your use of our website and process that information in accordance with Google's own privacy practices.

Depending on your device, browser and location, you may be able to restrict, block or delete cookies through your browser settings or other privacy controls.

Where applicable law requires consent before particular cookies or tracking technologies are used, we will seek that consent.

7. How we store and protect personal information

Personal information may be stored electronically through our website platform, email systems, email marketing platform, project management systems, cloud storage, payment platforms and other business software and service providers.

We currently use services including Webflow, Google Workspace, MailerLite and Google Analytics, as well as payment, project management and other cloud-based business systems.

We take reasonable steps appropriate to the nature of the information we hold to protect personal information against misuse, interference, loss and unauthorised access, modification or disclosure.

These measures may include password protection, access controls, secure third-party platforms, account authentication, software and device security, and limiting access to information to people who reasonably require it.

However, no method of transmitting or storing information electronically is completely secure. While we take reasonable precautions, we cannot guarantee the absolute security of information transmitted over the internet or stored electronically.

You provide information electronically at your own risk to the extent permitted by law.

8. Third-party service providers

We use trusted third-party providers to operate Northbound Studio and deliver our services.

These may include providers of:

  • website hosting and website infrastructure;
  • analytics;
  • email and cloud storage;
  • email marketing;
  • project and client management;
  • scheduling and video conferencing;
  • accounting and bookkeeping;
  • payment processing;
  • forms and questionnaires;
  • automation and business administration; and
  • other technology reasonably required to operate our business.

We may disclose personal information to these providers where reasonably necessary for them to perform services for us.

These providers may process information in accordance with their own privacy policies and terms.

We take reasonable steps when selecting and using service providers, but we are not responsible for the independent privacy practices of third parties where they collect or process information in their own capacity rather than on our behalf.

9. Payments

Payments may be processed through third-party payment providers.

Payment providers may collect information required to process your transaction, such as your name, billing details and payment information.

Northbound Studio does not intentionally store complete credit or debit card details where those details are processed directly by a third-party payment provider.

Your payment information will also be subject to the privacy and security practices of the relevant payment provider.

10. Disclosure of personal information

We do not sell your personal information.

We may disclose personal information:

  • to service providers and contractors who assist us in operating our business;
  • where necessary to provide services you have requested;
  • to professional advisers such as accountants, bookkeepers, insurers or legal advisers where reasonably necessary;
  • where you have authorised or consented to the disclosure;
  • where reasonably necessary to protect our legal rights, property, business, clients or users;
  • in connection with a business restructure, sale or transfer, subject to appropriate confidentiality and legal requirements; or
  • where required or authorised by law, regulation, court order or government authority.

We only disclose personal information where reasonably necessary for the relevant purpose or otherwise permitted by law.

11. Overseas processing and disclosure

Some of the third-party platforms and cloud-based services we use operate internationally or use servers, personnel, related entities or service providers located outside Australia.

As a result, personal information may be stored, processed, accessed or disclosed outside Australia.

The countries involved may vary depending on the infrastructure and service providers used by those platforms and may change from time to time.

Where Australian privacy laws apply to an overseas disclosure, we will take reasonable steps required by those laws in relation to the handling of that information.

Because we use global cloud and technology providers, it may not always be practicable for us to identify every country in which data may be processed or accessed. You can contact us if you would like further information about the service providers relevant to your personal information.

12. Links and third-party websites

Our website may contain links to third-party websites, platforms or services.

Once you leave our website or interact directly with a third-party service, that third party's privacy policy and terms may apply.

Northbound Studio does not control and is not responsible for the privacy, security, content or practices of independent third-party websites or services.

We recommend reviewing the privacy policy of any third-party service before providing personal information.

13. Social media

If you interact with Northbound Studio through social media platforms, information you provide or make publicly available may be accessible to us and to the relevant social media provider.

Your use of those platforms is also governed by their respective privacy policies and terms.

Please consider the information you choose to make publicly available when interacting with us through social media.

14. Client information and project materials

If you engage Northbound Studio as a client, we may collect and store information reasonably required to understand your business, develop your strategy, communicate with you and deliver the agreed services.

This may include business information, brand materials, customer or audience insights, documents, photographs, project files and other materials supplied by you.

You are responsible for ensuring that you have the right to provide us with any personal information relating to another person that you include in project materials.

Where you provide personal information about another individual, you warrant that you are authorised to provide that information to us for the purposes of delivering the relevant services.

We will use client information primarily for providing and administering our services and for other purposes permitted under this Privacy Policy, our agreement with you or applicable law.

15. Testimonials, portfolio work and case studies

We may request permission to use feedback, testimonials, project outcomes, designs or other information relating to work completed for clients in our portfolio, website, social media, marketing or educational content.

Where material identifies an individual or contains personal information that we would not otherwise be entitled to publish, we will obtain appropriate permission before publishing it unless its use is otherwise permitted by law or our agreement with you.

16. Data retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, our legitimate business and record-keeping requirements, and any applicable legal, accounting, taxation, insurance or contractual obligations.

Different types of information may therefore be retained for different periods.

When personal information is no longer reasonably required and we are not required or permitted by law to retain it, we will take reasonable steps to delete, destroy or de-identify it.

Backup systems, archives and third-party platforms may retain copies for a limited period in accordance with their normal data retention processes.

17. Accessing or correcting your information

You may contact us to request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete, out of date or misleading.

We may need to verify your identity before providing access to or changing personal information.

We will respond to reasonable requests within a reasonable timeframe.

There may be circumstances in which we are permitted or required by law to refuse access to certain information. If this occurs, where required we will explain the reason for the refusal.

18. Requesting deletion of your information

You may ask us to delete personal information we hold about you.

Where reasonably practicable and permitted by law, we will delete or de-identify information that is no longer required.

We may need to retain certain information where required or permitted for legal, tax, accounting, contractual, dispute-resolution, fraud-prevention or legitimate record-keeping purposes.

A request for deletion therefore does not necessarily require us to delete every record relating to you.

19. Privacy and data breaches

We take reasonable steps to prevent unauthorised access to, loss, misuse or disclosure of personal information.

If we become aware of a data breach involving personal information, we will assess and respond to the incident and, where applicable, take steps required under Australian privacy law, including notification obligations that may apply.

20. Children

Our website and services are primarily intended for businesses and adults.

We do not knowingly collect personal information from children without appropriate consent where consent is required.

If you believe a child has provided personal information to us without appropriate authorisation, please contact us.

21. Anonymity and pseudonyms

Where it is lawful and practicable, you may interact with us anonymously or using a pseudonym.

However, we may need identifying information where it is reasonably necessary to respond to an enquiry, enter into an agreement, process a payment, provide services or comply with our legal obligations.

22. Privacy complaints

If you believe we have mishandled your personal information or have concerns about our privacy practices, please contact us using the details below.

Please include enough information for us to understand and investigate your concern.

We will acknowledge and investigate privacy complaints within a reasonable period and will seek to resolve the matter with you.

If the Privacy Act applies to the relevant matter and you are not satisfied with our response, you may be entitled to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

23. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers, information-handling practices or legal obligations.

The current version will be published on our website and the "Last updated" date will be amended accordingly.

We encourage you to review this Privacy Policy periodically.

24. Contact us

If you have questions about this Privacy Policy, want to access or correct your personal information, request deletion, withdraw marketing consent or make a privacy complaint, please contact:

Northbound Studio
Courtney Be Nyo
Email: hello@northboundstudio.com.au
Website: www.northboundstudio.com.au
ABN: 18 577 984 467
Australia